We Respect Your Privacy
Food For The Poor, Inc. (“FFTP”) is committed to respecting your privacy. We value your trust and want to assure you that we endeavor to always strive to be responsible in our management of your personal information.
FFTP provides several data services, generally involving gathering and managing data and creating data models, in order to improve our efforts to raise funds to help children and families in need, and to prevent fraud. This includes services to improve direct mail, email, and digital and social media ad campaigns, by targeting them to donors’ interests, activities and demographics.
Data Collected Through Our Website
We collect information on our website, both when it is voluntarily provided by website visitors and in some cases when we use technologies (like cookies) to automatically collect information. We discuss that information, and how we use and share it below.
- The domain name and IP addresses of users’ web browsers.
- Aggregate information on what users access, utilize or visit.
- Information, including Personally Identifying Information (“PII”), voluntarily provided by you, such as survey information, requests for information, mailing addresses and email addresses.
- Credit card or payment information, and any personal information related to it, if you donate to us or purchase a service from us online.
How Food For The Poor Uses the Information We Collect Through Our Website
FFTP uses the information we collect through our website(s) to do the following:
- Create and manage your unique user account.
- Respond to and communicate with you (including regarding news and updates about our services).
- Send you information and ads about our efforts to serve impoverished children and families when you browse our website or other websites on the Internet.
- Perform data analyses (including market research).
We may combine the information with other information we obtain from third parties, publicly available sources, and any other product or service we provide to further improve the relevance and effectiveness of our fundraising efforts.
We may use IP addresses to help diagnose problems with our servers and to administer our website(s). We also may use IP addresses and cookies to help identify visitors to our website(s) for the duration of a session and to gather demographic information about our visitors. We may use clickstream data to determine how much time visitors spend on each web page of our website(s), how visitors navigate through the website(s), and how we may tailor our website(s) to better meet the needs of our visitors.
We also use the information for compliance with our legal obligations, policies and procedures, including the enforcement of our Terms and Conditions.
How Food For The Poor Shares the Information We Collect Through Our Website
We may share the information with service providers, such as credit card processors, who help us deliver the services you request or we provide.
We may share the information with service providers we use to communicate with you and market to you, including through email, direct mail or display media.
We will disclose your PII (or other information) if we believe in good faith that we are required to do so by law, regulation or other government authority or to protect the rights, safety or property of ourselves or any person or entity. We may also cooperate with law enforcement agencies in any official investigation, and we may disclose any information to the requesting agency in doing so.
The Information We Collect and Receive
We receive information from various trusted companies and sources that collect and supply data. We may also obtain data through public sources, like census data and other public files. And we may also collect certain information when you visit our website(s) or our marketing partners’ website(s).
This data includes PII and information tied to PII regarding persons’ demographics and interests, or purchase data. When we refer to PII we mean first and last name, postal address, mobile advertising ID, telephone number or email address.
We sometimes group data about donors’ interests, demographics, or online and offline activities (including website visits) into aggregated “Audience Segments,” which may be connected to PII or to other unique identifiers (which we also explain below).
We also use unique individual identifiers (“UIDs”) that we, or our partners, create that are derived from PII but have been de-identified, through various means. These UIDs are often used in delivering online ads, for instance, and in deploying online “cookies.” We refer to these as “non-PII.”
We may receive these UIDs along with other “non–PII” (e.g., pages viewed, browser type, time and date of visits) that is based on website visits or email opens. This data may be used to improve the operation of these websites, improve visitors’ experience to the websites, to identify or remediate possible threats to the website’s security, and for other operational and management purposes, as well as for “retargeting” relevant information to visitors based on web browsing activity.
FFTP may also collect or receive information about donors’ visits to websites and information regarding advertising exposure (“web log data”). Web log data may include browser type, IP address, type of ad served, and date of ad delivery. This information is used to optimize ad campaigns and measure their effectiveness. Web log data may also be used to provide fundraising ads that are most likely to be of interest to individuals.
We may combine, link or aggregate the various data we collect or obtain in order to assist our fundraising efforts. For instance, we or a partner with whom we work may link a unique identifier based on a donor’s visit to a website with other personal information about the consumer, to deliver cross-context advertising over the Internet, another device (such as a tablet or TV), or email or direct mail promotions.
How We Use the Information
FFTP uses the information to provide its services, including those described on this website. That may include the following:
Tailoring direct mail and email campaigns, display, mobile and social media marketing to recipients more likely to be interested in those campaigns;
Measuring the effectiveness of any of the above campaigns, based on which ads are most likely to be opened or lead to donations;
Creating aggregated audience segments based on similar demographics and/or interests or preferences;
“Retargeting” donors through direct mail, email, display, mobile and/or social media. To do this, we or a marketing partner of ours may deploy and read unique identifiers (such as through online cookies) that enable the “retargeting” of donors through other channels based on their web browsing experience, often by linking these identifiers to other personal information in order to direct tailored fundraising efforts;
Matching one form of PII or UID to another form of PII or UID to better recognize and communicate with an individual across different marketing channels – sometimes called “identity resolution;”
Providing and supporting related data services, such as (but not limited to) information verification and data hygiene, record look-ups, anti-fraud, and other analytics and database tools.
Donor Privacy and Your Choices
You may learn more about companies that engage in various types of online targeted and retargeted advertising, some of whom we partner with, and also learn about how to opt out of receiving targeted emails from those companies, by visiting the Digital Advertising Alliance opt-out page at http://www.aboutads.info/choices/. We also recommend visiting the opt-out pages offered by the Network Advertising Initiative. These “opt-out” mechanisms rely on cookies, so if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device to ensure that we withhold our Online Marketing Services on all of them. Similarly, if you use a new device, change browsers or delete all of your cookies, you need to repeat this opt-out function again.
Residents of the EU may have additional choices with respect to the Personal Data we process about them. Please see the section below on European Data Protection and Data Transfer for more details.
You may request access to the personal information that we hold about you or request restrictions on use or deletion of data. If you wish to make such a request, we will ask that you reasonably verify your identity. Please write to us at email@example.com, to make the request, and include the following personal information so that we can access any information we have about you: your name, home address, and email address(es).
How We Share Data with Third Parties
FFTP may share information (including PII) with service providers and vendors that we retain, in order to provide the services we have described above (or other services we may add). In addition to our customers, we may share information with the following:
Marketing Partners: We may share information, including PII and Audience Segments, for analytical purposes, to measure campaign performance, or inform future campaigns, or to handle, analyze, or segregate the PII and other data that we handle for customers.
Affiliates, parent companies and subsidiaries: FFTP may share some or all of the information with affiliated or subsidiary companies.
As Required by Law or to Protect Any Party: FFTP may disclose information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas, warrants, or law enforcement and government agency requests provided to us; or (b) to protect or otherwise defend the rights, property or safety of FFTP or any other party.
Cookie Technology, Pixels and Mobile SDKs
A pixel tag (also known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages or email messages. When you access these web pages or open an email, pixel tags generate a generic notice of the visit, including the type of device being used, and permit us to set or read our cookies. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a given website visit or opening of an email message. For email messages, turning off the display of images will disable pixel tags.
In providing our services, we or our marketing partners may work with third-party companies that use techniques other than conventional HTTP cookies to recognize your computer or device and/or to collect and record information about your web surfing activity, including those integrated with our services. These technologies may not respond to browser settings that block conventional cookies, particularly if you are using a Safari browser. You may opt out of some of these technologies by visiting the NAI’s opt out page at http://www.networkadvertising.org; however, if your browser is set to immediately delete or refuse opt-out cookies, or if you use a Safari browser, you may not receive the benefit of this opt-out, or your opt out cookies may be immediately deleted.
This website may provide links to other websites that FFTP thinks users will find interesting or useful. FFTP is not responsible for the privacy practices of these other sites or companies.
Security and Data Integrity
FFTP takes steps to help ensure that the Information we use is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to PII. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts to ensure that this does not occur.
From time to time, we may update this policy. If you are interested in how we use information, we recommend that you check back for any changes to this policy.
Do Not Track
We do not respond to “Do Not Track” signals sent by browsers: there is not yet a consensus as to how to fairly and uniformly implement and interpret such signals.
Our Website and Services Are Not Directed to Children Under 13
FFTP’s website is not directed to children under the age of 13. Similarly, FFTP’s fundraising efforts are not directed to nor intended for anyone under the age of 13. FFTP will not knowingly collect or maintain personally identifiable information from or about anyone under 13.
European Data Protection and Data Transfer
European Law and the GDPR
As of May 25, 2018, a new data privacy law known as the EU General Data Protection Regulation (or the “GDPR”) will be in effect, through the EEA countries. The GDPR (and other European privacy laws) make a distinction between organizations that process Personal Data for their own purposes (known as “data controllers”) and organizations that process Personal Data on behalf of other organizations (known as “data processors”). The GDPR requires companies that are “Data Controllers” (which includes some of our partners) provide users with certain information about the processing of their “Personal Data.” “Personal Data” is a term used in Europe that means, generally, data that identifies or can identify a particular unique user or device – for instance, names, addresses, cookie identifiers, mobile device identifiers, precise location data and biometric data.
We sometimes process Personal Data relating to data subjects (i.e., persons). However, if you have a question or complaint about how your Personal Data is handled, we encourage you to direct your inquiry to the relevant data controller, since data controllers are the ones with primary responsibility for your Personal Data.
On the other hand, we are data controllers of Personal Data that we collect from our own website, and from our own supporters. As to that data, please note the following:
We rely on performance of our contracts, and our legitimate interests, as a legal basis for our processing of the data that we control. For instance, when we process and retain our supporters’ Personal Data, or send information to companies that we believe are interested in our services, we rely on these legal bases;
We retain the data that we control for as long as is necessary or appropriate to fulfill the purpose for which the data was collected;
You may request access to, or deletion or correction of, the Personal Data that we hold about you by contacting us through the contact information listed in Section 13. If you request that we delete your Personal Data, we will remove you from our marketing lists, but will continue to maintain certain Personal Data where we have an important legal, accounting, billing or auditing reason to do so.
Data Transfer and Privacy Shield
We rely on the applicable Standard Contractual Clauses in transferring personal data from Europe to the United States (and the IDTA and Addendum in transferring personal data from the United Kingdom to the United States. Separate from that, we self-certify compliance with Privacy Shield as to data that we process on behalf of our clients. You may view our certification through the “look up” features here: https://www.privacyshield.gov/list. To the extent required by applicable law, as a participating company we would have liability in cases of onward transfer of data to third parties.
To learn more about the Privacy Shield program please visit https://www.privacyshield.gov/. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://www.ana.net/content/show/id/accountability-privacy-shield-consumers/.
FFTP is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).
If you have questions related to this policy, or regarding FFTP’s products or services, please contact us at firstname.lastname@example.org
Food For The Poor
6401 Lyons Road
Coconut Creek, FL 33073 USA
1 (800) 427-9104
Last updated: March 7, 2023