Charity Wins Prestigious Awards for Water, Housing Campaigns
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Food For The Poor wins the Direct Marketing Association’s prestigious GOLD 2014 International ECHO™ Ultimate Team Awards. The international relief and development organization was honored for its direct mail campaigns “I Thirst” and “The Book of Maudiel” during the 2014 ECHO™ Awards Ceremony & Gala at the San Diego Convention Center in San Diego, Calif., Tuesday night. | |
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COCONUT CREEK, Fla. (Oct. 29, 2014) – Access to clean drinking water and secure housing are out of reach for millions of children living in developing countries. For more than three decades, Food For The Poor has helped countless families by sharing their impactful stories through creative direct marketing campaigns.
The Direct Marketing Association has awarded Food For The Poor its GOLD 2014 DMA International ECHO™ Ultimate Team Awards for two of the charity’s direct marketing campaigns:
- “I Thirst” is the story of Choupette, a little girl in Haiti who had to leave her home early each day and trek down a rocky, treacherous mountainside to fill two one-gallon containers with contaminated, dirty water. Visit www.FoodForThePoor.org/quest to view a short video of Choupette’s daily quest for water.
- “The Book of Maudiel” is the story of a little boy and his family who were in desperate need of safe and secure shelter in the rural mountains of Nicaragua. Visit www.FoodForThePoor.org/maudiel to view a short video about their dire living conditions.
The international relief and development organization was honored during the DMA 2014 International ECHO™ Awards Ceremony & Gala at the San Diego Convention Center in San Diego, Calif., Tuesday night.
“Food For The Poor is extremely thankful for the prestigious recognition it has received from the DMA. Our talented creative team devoted many work hours into authentically capturing and sharing the daily routines of life for these children and their families in a compassionate, effective way,” said Angel Aloma, Executive Director of Food For The Poor. “More importantly, thousands of lives will be changed for the better because of generous donors’ response to these compelling stories of children in dire need.”
ECHO™ Awards honor excellence in creativity, marketing strategy and response results in data-driven marketing campaigns. More than 1,000 entries were submitted by agencies and advertisers worldwide.
Food For The Poor, named by The Chronicle of Philanthropy as the largest international relief and development organization in the nation, does much more than feed millions of the hungry poor in 17 countries of the Caribbean and Latin America. This interdenominational Christian ministry provides emergency relief assistance, clean water, medicines, educational materials, homes, support for orphans and the aged, skills training and micro-enterprise development assistance, with more than 95 percent of all donations going directly to programs that help the poor. For more information, please visit www.FoodForThePoor.org.
Wanda Wright
Food For The Poor
Public Relations
954-427-2222 x 6079
[email protected]
