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Vivian Borja, Executive Vice President and Chief Revenue Officer, is responsible for leading Food For The Poor’s (FFTP) Communications, Marketing and Digital channels, as well as Church Alliances, Donor Relations, Corporate/Foundation Acquisition, and Direct Mail. Vivian joined FFTP in 2022 with more than 15 years of experience in integrated marketing campaign development, digital advertising, communications planning, and analytics. She teaches digital marketing part-time at Miami-Dade College’s Homestead campus.
Prior to working at FFTP, Vivian spent nine years as Vice President of Otte Polo Group in Coral Gables, Fla. From 2010 to 2013, she was Senior Regional Marketing Manager for Latin America for Medtronic (Covidien) in Miami.
Vivian also had stints as the Senior Marketing Manager, Latin American & Caribbean, for Western Union in Miami from 2006 to 2010 and as the U.S. Marketing Communications Coordinator for Johnson & Johnson in Miami from 2005 to 2006.
Born and raised in Ecuador, Vivian is a graduate of Catholic University of Ecuador, where she received a degree in International Relations. She also holds a Master of Business Administration from Florida International University. Vivian lives in South Florida with her husband and their two children.
“Leading the marketing, communications, and PR departments, along with Church Alliances, Donor Relations, Corporate/Foundation and Acquisition, and Direct Mail gives me the unique opportunity to shape our brand’s image and perception, while also expanding our fundraising opportunities for both new and existing donors. It’s gratifying to lead a team of talented and committed professionals who strive for innovation and the relentless pursuit of engaging our donors in a meaningful way while focusing on alleviating poverty in Latin America and the Caribbean.”
In 2025, administrative expenses represented 3.2% of the total expenses, while program services, including donated goods, cash grants, and cash purchases, accounted for 89.5%. Donated Goods accounted for 75% of revenue, while Cash, Pledges, and other Income totaled 25%.
In 2024, administrative expenses represented 3.1% of the total expenses, while program services, including donated goods, cash grants, and cash purchases, accounted for 87.9%. Donated Goods accounted for 71.6% of revenue, while Cash, Pledges, and other Income totaled 28.4%.
In 2023, administrative expenses represented 2.9% of the total expenses, while program services, including donated goods, cash grants, and cash purchases, accounted for 90%. Donated Goods accounted for 73% of revenue, while Cash, Pledges, and other Income totaled 27%.
In 2022, administrative expenses represented 2.6% of the total expenses and remained in line with 2021, while program services, including donated goods, cash grants, and cash purchases, accounted for 88.2% of total expenses. Fundraising expenses increased to 9.2% compared to 4.9% in the prior year, reflecting donor acquisition's more competitive nature in an inflationary economy and the post-COVID era. Donated Goods accounted for 74% of revenue, while Cash, Pledges, and other Income totaled 26%. Health Care and Basic needs—including food and home assistance—remain our priority. However, we don't underestimate the long-term importance of Education and Community Development within the context of poverty and hunger relief strategies.
In 2021, administrative expenses represented 1.5% of the total expenses, while program services, including donated goods, cash grants, and cash purchases, accounted for 94%. Donated Goods accounted for 82% of revenue, while Cash, Pledges, and other Income totaled 18%.
You can download more than 10 years of audited financial reports and form 990.
More than 4.7 Billion Meals
96,381 Safe & Secure Homes
105,415 Tractor-Trailers of Essential Aid
