Food For The Poor Expands Partnership With Liquid I.V.® To Boost Disaster Relief
COCONUT CREEK, Fla. (Feb. 11, 2025) – Food For The Poor (FFTP) is expanding its partnership with California-based Liquid I.V. ®, the No. 1 powdered hydration brand in America, to enhance the charity’s disaster preparedness and relief efforts across Latin America and the Caribbean.
Key Highlights:
- • FFTP will receive 14 containers annually, with each container holding 180,000 servings of Liquid I.V. ®. Previously, the charity received 10 containers a year.
- • Liquid I.V. ® is a core component of FFTP’s disaster prep kits, sent to countries before the start of hurricane season.
- • The powdered electrolyte drink mixes provide vital support for hydration during emergencies and in health care initiatives.
Contributions by Liquid I.V. ® have proven especially critical during natural disasters when access to clean water is often compromised. By including Liquid I.V. ® in its relief efforts, FFTP has been able to deliver vital hydration to thousands of families facing the devastating aftermath of hurricanes, floods, and other emergencies, including the ongoing crisis in Haiti.
“Liquid I.V. ®’s commitment to providing lifesaving hydration aligns perfectly with our mission to help the most vulnerable communities,” FFTP President/CEO Ed Raine said. “This expanded partnership will allow us to reach even more people during times of urgent need.”
Liquid I.V®’s flavored, non-GMO electrolyte drink mixes are powered by LIV HYDRASCIENCE™, designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration.
“Since its founding in 2012, Liquid I.V. ® has had its impact work built into its DNA,” said Jayce Newton, Director of Impact at Liquid I.V. ® “We are proud to be able to focus on key areas such as hydration aid by partnering with community-based partners like Food For the Poor to deliver hydration where it may be needed most.”
About Food For The Poor
Food For The Poor, one of the largest international relief and development organizations in the nation, does much more than feed millions of hungry children and families living in poverty primarily in 15 countries of Latin America and the Caribbean. This interdenominational Christian ministry provides emergency relief assistance, water, medicine, educational materials, homes, support for vulnerable children, care for the aged, skills training and micro-enterprise development assistance. For more information, please visit foodforthepoor.org.
About Liquid I.V. ®
Liquid I.V. ® is a functional hydration company based in Los Angeles, CA and acquired by Unilever in 2020. Liquid I.V. ® is the No. 1 powdered hydration brand in America, delivering superior hydration than water alone through great-tasting, non-GMO electrolyte drink mixes.
Liquid I.V. ® believes a healthier world for all begins with equitable access to clean and abundant water. To date, Liquid I.V. ® has donated over 66 million servings to people around the globe and has committed to donating a total of 150 million servings by 2032. Over 1% of the company’s revenue goes directly to its impact program. To learn more, visit liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and X.
Michael Turnbell
Communications
954-471-0928
[email protected]
